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Welcome to Bottom-Line Persuasion

Bottom-Line Persuasion™ helps identify how to win support or authorization from others by identifying goals, mindset, or Priorities.

Understanding Priorities helps position your ideas or proposals to match those of the decision maker you are trying to influence or the implementers whose support you are trying to gain.

A Priority includes the outcomes, actions, and results that currently drive decision making, whether to accept an idea or commit to a project. Proposing an idea or program that connects with the decision maker’s Priorities increases the likelihood of acceptance. This approach uncovers the decision maker’s “what is in it for me” (WIIFM) from a business point of view.

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Enterprise Management, Ltd.
4531 Roanoak Way
Palm Harbor, FL 34685

Phone 727-934-9810


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